Fourteen violation and performance types, each with different requirements. Find the one that matches your notification — the wording Amazon used tells you which team reviews your appeal and what it expects back.
Free readiness check in about five minutes. Complete package in about 60 seconds.
“We received complaints about the authenticity of the items you listed”
Amazon cannot verify that your supply chain for the cited ASIN is legitimate. It is not asserting your product is counterfeit.
Read the guide“Your account has been deactivated in accordance with section 3 of the Amazon Services Business Solutions Agreement”
Amazon has exercised its contractual right to deactivate. Which subclause it invoked determines an entirely different appeal.
Read the guide“We received a report from a rights owner that you are selling items that infringe”
A rights owner complained, or Amazon's systems flagged infringement. There are three distinct resolution paths and they are not interchangeable.
Read the guide“We received complaints that the condition of items you listed was not as described”
Customers received items whose condition did not match the listing. This is almost always a handling and storage failure, not a sourcing one.
Read the guide“Your account has been deactivated because your Late Shipment Rate exceeded the target”
Seller-fulfilled orders shipped or confirmed late at a rate above Amazon's standard.
Read the guide“Your account has been deactivated because your Order Defect Rate exceeded the target”
Too high a share of orders drew negative feedback, an A-to-z claim, or a chargeback.
Read the guide“Your listings have been deactivated because your On-Time Delivery Rate is below the required target”
Seller-fulfilled orders delivered after the promise date at a rate that puts you below Amazon's 90% On-Time Delivery Rate target.
Read the guide“Your Business Hour Delivery Rate is below the 90% requirement for Amazon Business shipments”
Fewer than 90% of your seller-fulfilled shipments to Amazon Business customers arrived during the buyer's operating hours, measured over a rolling 14 days.
Read the guide“We have identified that you are using a drop shipping service in a way that violates our policy”
Amazon found evidence a third party appeared as the seller of record — another retailer's packing slips, invoices or branding reaching your customers.
Read the guide“We have detected activity that indicates you have manipulated customer reviews”
Amazon believes reviews or ratings were influenced by incentive, solicitation or connected accounts.
Read the guide“Your listing has been removed for violating Amazon's product detail page rules”
Detail page content breached Amazon's page rules — duplicate ASINs, variation misuse, or non-compliant content.
Read the guide“Your account has been deactivated because it is related to another selling account”
Amazon associated your account with another, usually one already enforced against.
Read the guide“We received a report that a product you listed is unsafe or restricted”
A listed product falls in a restricted category, lacks required approval, or a safety concern was reported.
Read the guide“We could not verify the information you provided during account verification”
Amazon could not verify your identity or business details.
Read the guide