Amazon rarely tells you why an appeal failed. This checks what you have written against its published requirements and names what would sink it — before you send it, not after.
Agencies charge $1,000 to $2,000 for this. The check here costs nothing.
Performance notification · Amazon Seller Performance
Your Amazon seller account has been deactivated in accordance with section 3 of the Amazon Services Business Solutions Agreement.
Funds will not be transferred to you but will stay in your account while we work with you to address this issue.
Why is this happening? We received complaints about the authenticity of the items you listed.
What this is costing you
Move the slider to your normal monthly revenue. Then weigh a day spent gathering an invoice against three weeks spent recovering from a rejected appeal.
$30,000 per month
Rough figures on a 30-day month, and yours will differ. The point is not that you should hurry — it is that a rejected appeal is the expensive outcome. Well-prepared appeals are sometimes decided in 24 to 48 hours. Filing a weak one and being denied typically costs weeks, and makes the second attempt harder.
Why appeals fail
Sellers with entirely genuine products get denied every day. Not because Amazon caught them doing anything wrong, but because the evidence they attached missed a requirement nobody told them about.
Your invoiced quantity has to cover 365 days of sales for each ASIN Amazon named. Sell 1,612 units, document 1,250, and it is rejected regardless of how legitimate your supplier is.
Amazon calls to verify. A supplier they cannot reach, or cannot find online, is recorded as unverified — which reads to a reviewer the same as a forged document.
Anything you have not already done is a promise, and promises carry no weight in that section. Undated actions get skipped.
In Amazon's framework, “inauthentic” means it cannot verify your supply chain — not that it believes your product is fake. Sellers who respond by insisting their goods are genuine lose on a point that was never in dispute.
The difference
Appeals that blame Amazon, promise vaguely, or read as templates are routinely rejected and delay reinstatement. Appeals that name a process failure and evidence a fix are sometimes decided in 24 to 48 hours.
How it works
A PDF, screenshot or photo. We read it and fill in the notification text, ASINs, case ID and date, so you are not retyping anything.
Twelve violation types, each with different requirements. An authenticity complaint and a late shipment deactivation need opposite appeals, and the questions change accordingly.
Blockers and weak points, each naming the input and what to change — including the arithmetic on whether your invoices actually cover your sales.
Cover letter and Plan of Action on your letterhead, a compliance appendix, the plain-text version for the appeal field, and the filing steps. Emailed to you, and downloadable.
Your options
Published prices from services doing the same job. We are not the right answer for every case, and the last row is a genuine recommendation, not a disclaimer.
| Route | Cost | Who writes it | Best when |
|---|---|---|---|
| Write it yourself | $0 | You, from forum adviceNo check against Amazon's stated requirements | You have done it before and know the invoice rules cold |
| POA Ready | $149 | You, with the gaps found firstFree check before you pay anything | Your facts are sound and the problem is structure and evidence |
| Reinstatement agency | $1,000–$2,000 | Their case teamTier 1 around $1,000, complex cases around $2,000; some charge $1,495 flat | You want someone to manage the whole case for you |
| Seller attorney | Higher again | A lawyerHourly or case-based | Funds withheld, permanent closure, or fraud alleged |
If Amazon is holding your money or has closed the account permanently, stop reading and call an attorney. That is not a document problem, and no tool at any price will fix it.
Pricing
The check is free and the full package is published as a sample, so you can judge the work before spending anything.
Free
The check
$149
The package, once your inputs are clean
Free check
Upload it and we fill in what we can find. Four short steps, nothing saved unless you ask for a copy, and no business details unless you decide to buy.
The wording of your notice decides which team reviews the appeal and what it expects back.
A PDF, screenshot or photo of the email Amazon sent. We read it, fill in what we can find, and delete the file straight after. Nothing is invented — anything not in the document stays blank.
Amazon cannot verify that your supply chain for the cited ASIN is legitimate. It is not asserting your product is counterfeit.
Never argue the products are genuine. Every sentence should make the supply chain verifiable. Sellers who protest innocence lose on a point Amazon was never making.
Paste the notification to continue.