POA Ready

Amazon identity or address verification failed: how to fix it

What Amazon's notification says

“We could not verify the information you provided during account verification”

Amazon could not verify your identity or business details.

Not a Plan of Action problem — a document problem. Consistency across every document and your Seller Central record is the whole task.

Check my appeal — free, ~5 minutesOr read a full sample package before deciding.

What Amazon requires here

Governing clause: BSA §3(b) — verification failure.

RequirementWhere it comes from
Accurate, current identity and business informationSelling Policies & Seller Code of Conductsellercentral.amazon.com/help/hub/reference/external/G1801
Documents consistent with the Seller Central recordSelling Policies & Seller Code of Conductsellercentral.amazon.com/help/hub/reference/external/G1801

What gets these appeals rejected

What you need to answer

A Plan of Action for this violation has to address these specifics. Vague answers here are the most common reason a well-intentioned appeal is denied.

Check yours before you file

POA Ready scores your appeal against every requirement above and names each blocker. The check is free and takes about five minutes. If you want the document, the Complete Appeal Package is generated and emailed in about 60 seconds — no intake call, no queue, no waiting on an agency for three to fourteen days.

Start the free readiness checkSee the complete package

Common questions

What does Amazon mean by "identity or address verification"?

Amazon could not verify your identity or business details.

How should I respond to a identity or address verification?

Not a Plan of Action problem — a document problem. Consistency across every document and your Seller Central record is the whole task.

What gets a identity or address verification appeal rejected?

Resubmitting the same rejected document Unexplained name or address mismatch

How long does POA Ready take?

The free readiness check takes about five minutes and gives you a score with every blocker named. If you buy the Complete Appeal Package it is generated and emailed to you in about 60 seconds. An agency typically takes three to fourteen days.

Other deactivation types

POA Ready is not affiliated with Amazon.com, Inc. This page describes Amazon's published requirements as we understand them; Amazon changes its policies without notice, and nothing here is legal advice or a guarantee of reinstatement.