Amazon inauthentic item complaint: how to appeal

Amazon cannot verify that your supply chain for the cited ASIN is legitimate. It is not asserting your product is counterfeit.

Never argue the products are genuine. Every sentence should make the supply chain verifiable. Sellers who protest innocence lose on a point Amazon was never making.

What Amazon requires here

Governing clause: BSA §3(b) or §3(c), cited with the Anti-Counterfeiting Policy.

Invoice requirements

This is where most appeals of this type fail, including for sellers whose products are entirely genuine. Amazon publishes these requirements and rejects documentation that misses any of them.

1. Issued within 365 days before the notification
2. Quantity covers 365 days of sales for each cited ASIN
3. Supplier name, phone, address and website shown
4. Supplier verifiable via tax registration or business directory
5. Supplier will answer a verification call from Amazon
6. Buyer details match the Seller Central registered business
7. Products itemized with name, model or UPC validatable online
8. Unaltered PDF or image, not handwritten, not editable
9. A completed fulfilled order, not a quote or proforma

Source: Invoice requirements for appealing a policy violation — sellercentral.amazon.com/help/hub/reference/GDQ9K277NYP6WNEW. Accepted file formats are .pdf .jpg .jpeg .pjpeg .png .gif .tiff .txt .csv. Word documents are not on that list.

What gets these appeals rejected

• Arguing the product is genuine instead of evidencing the supply chain
• Invoice quantity short of sales volume
• Supplier unreachable when Amazon calls
• Generic appeal that never names the cited ASIN

What you need to answer

A Plan of Action for this violation has to address these specifics. Vague answers here are the most common reason a well-intentioned appeal is denied.

• Supplier name as it appears on the invoice
• Supplier website Amazon can check
• Units of the cited ASIN sold in the last 365 days
• Units covered by the invoices you hold

Check yours before you file

POA Ready scores your appeal against every requirement above and names each blocker. The check is free and takes about five minutes. If you want the document, the Complete Appeal Package is generated and emailed in about 60 seconds — no intake call, no queue, no waiting on an agency for three to fourteen days.

Common questions

Other deactivation types

• Section 3 account deactivation
• Intellectual property complaint
• Used sold as new / condition complaint
• Late Shipment Rate
• Order Defect Rate
• On-Time Delivery Rate
• Business Hour Delivery Rate
• Dropshipping policy violation
• Review manipulation
• Listing or ASIN policy violation
• Linked or multiple accounts
• Restricted or unsafe product
• Identity or address verification

POA Ready is not affiliated with Amazon.com, Inc. This page describes Amazon's published requirements as we understand them; Amazon changes its policies without notice, and nothing here is legal advice or a guarantee of reinstatement.