What Amazon's notification says
“Your listings have been deactivated because your On-Time Delivery Rate is below the required target”
Seller-fulfilled orders delivered after the promise date at a rate that puts you below Amazon's 90% On-Time Delivery Rate target.
Check Account Health before you draft anything. Since 28 February 2026 Amazon deactivates the listings driving the rate down rather than everything you sell, and offers a self-service appeal that reactivates them. Write a Plan of Action only if that route fails or the deactivation is wider than the listings.
Try the Account Health route first.
Account Health → Other Policy Violations → Product Policy Compliance → find “Order Performance - On time Delivery Rate” → Submit Appeal. For most sellers that reactivates the listings without a Plan of Action and without paying anyone. Come back here if it does not work, if you have missed the target repeatedly, or if delivery performance is cited inside a wider account deactivation.
| Attribute | On-Time Delivery Rate (OTDR) | Business Hour Delivery Rate (BHDR) |
|---|---|---|
| Measures | Seller-fulfilled orders delivered by the promise date | Seller-fulfilled orders to Amazon Business customers delivered during the buyer's operating hours |
| Target | 90% | 90% |
| Window | Ongoing | Rolling 14 days |
| Applies to | All seller-fulfilled orders | Amazon Business orders only. FBA and retail excluded |
| In force | Now. Enforcement narrowed 28 February 2026 | 30 September 2026 (US, UK, Germany) |
| What happens | The listings contributing most to the drop are deactivated. All seller-fulfilled listings, if you are significantly below or repeatedly miss | Notification first. Not corrected by 30 October, seller-fulfilled offers are turned off for Business customers |
| Account at risk | Only in persistent or significant cases | No |
Do not call these “the 90% supplier score”. They are two rules with different scopes, and using the wrong name in an appeal signals you did not read the notice.
Governing clause: BSA §3(d) — performance below standard.
| Requirement | Where it comes from |
|---|---|
| On-Time Delivery Rate at or above 90% for seller-fulfilled orders | On-Time Delivery Rate — listing deactivation processsellercentral.amazon.com/seller-forums/discussions/t/bb76566a-c8a4-468d-bb94-d49402c83023 |
| Listings deactivated at listing level, not account-wide, in ordinary cases | On-Time Delivery Rate — listing deactivation processsellercentral.amazon.com/seller-forums/discussions/t/bb76566a-c8a4-468d-bb94-d49402c83023 |
| Delivery promise set from accurate handling time and transit settings | Program Policiessellercentral.amazon.com/gp/help/521 |
On-Time Delivery Rate must stay at or above 90%. Arithmetic, not narrative. Give Amazon your current rate, your order volume, the cause, and the dated operational change — but only after the Account Health route has failed.
A Plan of Action for this violation has to address these specifics. Vague answers here are the most common reason a well-intentioned appeal is denied.
POA Ready scores your appeal against every requirement above and names each blocker. The check is free and takes about five minutes. If you want the document, the Complete Appeal Package is generated and emailed in about 60 seconds — no intake call, no queue, no waiting on an agency for three to fourteen days.
Seller-fulfilled orders delivered after the promise date at a rate that puts you below Amazon's 90% On-Time Delivery Rate target.
Check Account Health before you draft anything. Since 28 February 2026 Amazon deactivates the listings driving the rate down rather than everything you sell, and offers a self-service appeal that reactivates them. Write a Plan of Action only if that route fails or the deactivation is wider than the listings.
Filing a Plan of Action before trying the self-service reactivation in Account Health Blaming the carrier rather than the buffer you set against carrier failure No numbers — current rate, order volume, and the rate you are targeting A cause with no dated operational change behind it
The free readiness check takes about five minutes and gives you a score with every blocker named. If you buy the Complete Appeal Package it is generated and emailed to you in about 60 seconds. An agency typically takes three to fourteen days.
POA Ready is not affiliated with Amazon.com, Inc. This page describes Amazon's published requirements as we understand them; Amazon changes its policies without notice, and nothing here is legal advice or a guarantee of reinstatement.
